Alicia Weitzel

Alicia Weitzel serves as Proxy's Experience and Operations Manager, where she leads strategic initiatives that elevate the advisor experience while helping drive the firm's continued growth.

With more than 25 years of experience spanning wealth management, operations, business development, and organizational leadership, Alicia is known for bringing people, processes, and ideas together in ways that create lasting impact. She works across nearly every facet of the organization—from advisor recruiting, onboarding, and transitions to acquisitions, strategic partnerships, operational excellence, and special projects—ensuring Proxy delivers a seamless experience for advisors, clients, and business partners alike.

A trusted relationship builder and servant leader, Alicia believes meaningful growth begins with trust, transparency, and genuine human connection. Her ability to anticipate needs, solve complex challenges, and bring clarity to evolving opportunities has made her an integral part of Proxy's advisor-first culture.

Known for her thoughtful approach and unwavering commitment to doing the right thing, Alicia is passionate about building systems that scale, creating exceptional experiences, and helping others succeed. Whether welcoming a new advisor, strengthening strategic alliances, or improving internal operations, she approaches every interaction with intentionality, integrity, and heart.

 Outside of Proxy, Alicia is an entrepreneur, community leader, and passionate connector who believes that when the right people come together around a shared purpose, extraordinary things happen.